This project was originally filmed in early 2008 thanks to a connection with a creative collaborator, Jesse Winston. He was in an outfit (General Design Co) that was tasked with creating a host of marketing materials for Backpacker Magazine’s Get Out More Tour. The tour was a way to connect live audiences with a popular backpacking couple (Randi and Sheri Propster) and the products that could be helpful to folks that enjot=y the great outdoors.
Originally filmed in 2008, and finished that same year, the creative team was looking for an update to the video in 2010. Just a new voice-over and and graphics updates to the video. The target audience for this video were owners and operators of outdoor and adventure companies to bring the couple and allow them to present new products and insights on how to make outdoor life easier.
